The Leadership Literary Lab is a complete solution to write and market your book.
A proven framework
A complete solution
A step-by-step format
Unique skill building
Expert advice & instruction
Value-added service option

Mary Lynn Cloghesy, BA, MA
Author | Mentor | Educator | Business Strategist
The Leadership Literary Lab is a program designed for game changers. If you are an expert in your industry, a doctor or academic with a vision, or an artist or athlete with wisdom to share, this program can help establish your thought leadership and position you to attract an international audience.
Writing a book can be one of the most rewarding experiences of your life, or it can be utterly miserable. The difference is in the quality of support you receive for your project. Personal guidance by the founder is one of the hallmarks of the L3 program.
This is a four-phase process that is delivered in developmental stages:
- Establish project parameters, discuss your highest aspirations, and create tracking systems.
- Develop a marketing plan, identify core themes, and determine rhetorical strategies.
- Write and edit the manuscript.
- Decide on a publishing pathway and activate a launch plan.
What Sets The L3 Program Apart?
It is fast and efficient without compromising quality.
It considers the big picture and has a strategic planning component.
It was created by a literary expert with over twenty years experience.
It is delivered by the founder with a value-added community component.
Leadership Literary Lab
A four-part, progressive program that sets you up for a successful launch.
Preparation
1
Author Self-Assessment |
Big Dreams |
Basics of Thought Leadership |
Systems & Tracking |
Habits & Rewards |
Interrupters & Authorization |
Winning Mind-Set |
Where to Start |
The Blank Page |
Prewriting
2
Genre Games |
Brainstorm & Mind Map |
Themes, Tenets & Timelines |
Target Audience |
Marketing & Book Comps |
Outline & Rhetorical Strategies |
Research & Rights |
Reader/ Writer Relationship |
Production
3
The Power of Story |
Technical Stuff 1: Voice, Word Choice & Verb Tense |
Technical Stuff 2: Clarity, Correctness & Coherence |
Strong Start: The Hook |
Stay the Course: Middle Chapters |
Fab Finale: The Clincher |
Fast Track to the Finish |
First vs Final Draft |
Publishing
4
Typesetting & Proofs |
Editing Types & Advice |
Front & Back Matter |
Cover Design |
To Beta or Not to Beta |
Publishing Pathways |
Author’s Platform & Promotion |
Dollars & Sense: Sensitivity Analysis |
Launch Primer |
You’re closer than you think